Annabelle Why Not Moments
A sparkling celebration of spontaneous nights, city lights, and getting ready with your girls, why not?
Creative Direction
Social Media Content
Introduction
This campaign brings Annabelle to life as the drink of choice for playful, unforgettable nights out, the kind that start with a shared mirror and end with shoes in hand.
Why Not Moments
Designed for social media, Why Not? is a tribute to every girl who pops a bottle with no excuse needed: rooftop pre-games, glittery eye looks, laughing too loud in taxis, and dancing until your phone dies. It’s about choosing joy, in your outfit, in your glass, in your friendships.
Credits
Role: Creative Director & Photographer
Agency: Limbik & Hatch Communications
Stylist: Kirsten Lipschitz
Make-up and Hair Stylist: Melissa Van Zyl
Models: Kelly Kordom, Calista Da Luz & Cindy Arendse
Videographer: Monique le Roux
The Problem
Annabelle needed to move beyond the expected elegance of traditional sparkling wine marketing and connect emotionally with a younger, fun-first audience.
The brand lacked a social presence that reflected how this new generation actually drinks: on the go, in groups, and for the thrill of it - not the formality.
The Solution
We created a bold, scroll-stopping campaign for Instagram and TikTok that invites Annabelle into the heart of the girl's night out.
Think saturated color, flirty copy, effortless glam, and punchy visuals designed to be shared. The “Why Not?” line becomes a rallying cry - for sequins on a Tuesday, for selfies in the Uber, for opening a bottle just because you're with your best friend. Every asset was made to feel like a wink and a toast: fun, fearless, and full of fizz.
More Works
Annabelle Why Not Moments
A sparkling celebration of spontaneous nights, city lights, and getting ready with your girls, why not?
Creative Direction
Social Media Content
Introduction
This campaign brings Annabelle to life as the drink of choice for playful, unforgettable nights out, the kind that start with a shared mirror and end with shoes in hand.
Why Not Moments
Designed for social media, Why Not? is a tribute to every girl who pops a bottle with no excuse needed: rooftop pre-games, glittery eye looks, laughing too loud in taxis, and dancing until your phone dies. It’s about choosing joy, in your outfit, in your glass, in your friendships.
Credits
Role: Creative Director & Photographer
Agency: Limbik & Hatch Communications
Stylist: Kirsten Lipschitz
Make-up and Hair Stylist: Melissa Van Zyl
Models: Kelly Kordom, Calista Da Luz & Cindy Arendse
Videographer: Monique le Roux
The Problem
Annabelle needed to move beyond the expected elegance of traditional sparkling wine marketing and connect emotionally with a younger, fun-first audience.
The brand lacked a social presence that reflected how this new generation actually drinks: on the go, in groups, and for the thrill of it - not the formality.
The Solution
We created a bold, scroll-stopping campaign for Instagram and TikTok that invites Annabelle into the heart of the girl's night out.
Think saturated color, flirty copy, effortless glam, and punchy visuals designed to be shared. The “Why Not?” line becomes a rallying cry - for sequins on a Tuesday, for selfies in the Uber, for opening a bottle just because you're with your best friend. Every asset was made to feel like a wink and a toast: fun, fearless, and full of fizz.
More Works
Annabelle Why Not Moments
A sparkling celebration of spontaneous nights, city lights, and getting ready with your girls, why not?
Creative Direction
Social Media Content
Introduction
This campaign brings Annabelle to life as the drink of choice for playful, unforgettable nights out, the kind that start with a shared mirror and end with shoes in hand.
Why Not Moments
Designed for social media, Why Not? is a tribute to every girl who pops a bottle with no excuse needed: rooftop pre-games, glittery eye looks, laughing too loud in taxis, and dancing until your phone dies. It’s about choosing joy, in your outfit, in your glass, in your friendships.
Credits
Role: Creative Director & Photographer
Agency: Limbik & Hatch Communications
Stylist: Kirsten Lipschitz
Make-up and Hair Stylist: Melissa Van Zyl
Models: Kelly Kordom, Calista Da Luz & Cindy Arendse
Videographer: Monique le Roux
The Problem
Annabelle needed to move beyond the expected elegance of traditional sparkling wine marketing and connect emotionally with a younger, fun-first audience.
The brand lacked a social presence that reflected how this new generation actually drinks: on the go, in groups, and for the thrill of it - not the formality.
The Solution
We created a bold, scroll-stopping campaign for Instagram and TikTok that invites Annabelle into the heart of the girl's night out.
Think saturated color, flirty copy, effortless glam, and punchy visuals designed to be shared. The “Why Not?” line becomes a rallying cry - for sequins on a Tuesday, for selfies in the Uber, for opening a bottle just because you're with your best friend. Every asset was made to feel like a wink and a toast: fun, fearless, and full of fizz.
More Works