Taste the Sweet Life
Life’s sweeter with a little motion - and a Pink Lady Apple in hand.
Art Direction
Social Media Content
Introduction
Rooted in the brand mantra Taste the Sweet Life, this series of animated GIFs was designed to showcase everyday joy through the lens of Pink Lady® apples.
Taste the Sweet Life
From slow mornings to golden-hour indulgences, we created five illustrated scenes that capture life’s simple pleasures, vibrant, warm, and deliciously real. Whether it’s a crisp bite mid-scroll or a cheeky wink in your Instagram story, these looping animations bring the Pink Lady® lifestyle to life.
Credits
Role: Art Director
Agency: Limbik & Rogue Bros
Stylist: Kirsten Lipschitz
Photographer: Riehan Bakkes
The Problem
Pink Lady® wanted to engage their social audience in a way that felt both premium and playful.
While the brand already stood for quality and flavor, its online content needed more personality, more motion, and more joy, especially on interactive platforms like Instagram and TikTok.
The Solution
We crafted a set of five motion pieces, each illustrating a “sweet moment”, from spontaneous snacks to leisurely rituals.
These GIFs were tailored for Instagram stories, replies, and post enhancements, embodying the idea that food, like life, is to be savored, shared, and celebrated. With bright colors, soft animation, and a hint of whimsy, the series invites followers to pause, smile, and taste the sweet life - one loop at a time.
More Works
Taste the Sweet Life
Life’s sweeter with a little motion - and a Pink Lady Apple in hand.
Art Direction
Social Media Content
Introduction
Rooted in the brand mantra Taste the Sweet Life, this series of animated GIFs was designed to showcase everyday joy through the lens of Pink Lady® apples.
Taste the Sweet Life
From slow mornings to golden-hour indulgences, we created five illustrated scenes that capture life’s simple pleasures, vibrant, warm, and deliciously real. Whether it’s a crisp bite mid-scroll or a cheeky wink in your Instagram story, these looping animations bring the Pink Lady® lifestyle to life.
Credits
Role: Art Director
Agency: Limbik & Rogue Bros
Stylist: Kirsten Lipschitz
Photographer: Riehan Bakkes
The Problem
Pink Lady® wanted to engage their social audience in a way that felt both premium and playful.
While the brand already stood for quality and flavor, its online content needed more personality, more motion, and more joy, especially on interactive platforms like Instagram and TikTok.
The Solution
We crafted a set of five motion pieces, each illustrating a “sweet moment”, from spontaneous snacks to leisurely rituals.
These GIFs were tailored for Instagram stories, replies, and post enhancements, embodying the idea that food, like life, is to be savored, shared, and celebrated. With bright colors, soft animation, and a hint of whimsy, the series invites followers to pause, smile, and taste the sweet life - one loop at a time.
More Works
Taste the Sweet Life
Life’s sweeter with a little motion - and a Pink Lady Apple in hand.
Art Direction
Social Media Content
Introduction
Rooted in the brand mantra Taste the Sweet Life, this series of animated GIFs was designed to showcase everyday joy through the lens of Pink Lady® apples.
Taste the Sweet Life
From slow mornings to golden-hour indulgences, we created five illustrated scenes that capture life’s simple pleasures, vibrant, warm, and deliciously real. Whether it’s a crisp bite mid-scroll or a cheeky wink in your Instagram story, these looping animations bring the Pink Lady® lifestyle to life.
Credits
Role: Art Director
Agency: Limbik & Rogue Bros
Stylist: Kirsten Lipschitz
Photographer: Riehan Bakkes
The Problem
Pink Lady® wanted to engage their social audience in a way that felt both premium and playful.
While the brand already stood for quality and flavor, its online content needed more personality, more motion, and more joy, especially on interactive platforms like Instagram and TikTok.
The Solution
We crafted a set of five motion pieces, each illustrating a “sweet moment”, from spontaneous snacks to leisurely rituals.
These GIFs were tailored for Instagram stories, replies, and post enhancements, embodying the idea that food, like life, is to be savored, shared, and celebrated. With bright colors, soft animation, and a hint of whimsy, the series invites followers to pause, smile, and taste the sweet life - one loop at a time.
More Works