HeyHue Brand Identity
A bright, joyful brand built to make social media feel effortless and be effortless.
Branding
Social Media
Introduction
HeyHue is a subscription-based creative service for founders and small brands who want to look polished online without spending hours designing every post from scratch.
Social Media Made Effortless
We built the full HeyHue brand from the ground up, including its name, visual identity, brand voice, subscription packaging, and automated content system. From the smiley “ü” in the logo to the soft curves and vibrant palette, everything was designed to evoke a warm, empowering, and easy-to-use feel. It’s a brand made to work at scale through templates, AI-assisted design, and clear content tiers without ever feeling generic.
Credits
Role: Creative Director & Strategist
Client: HeyHue
The Problem
Social media content creation is overwhelming for most small brands.
They either waste hours trying to design visuals themselves or pay too much for bespoke work that isn’t sustainable. The challenge was to create a brand that appeared custom-made, yet could be automated. One that felt personal, but could be scaled and delegated. The system had to be both joyful and practical, with brand elements and workflows that could flex across hundreds of posts, styles, and clients.
The Solution
We designed a visual identity centered on bold color usage and flow.
The tone of voice was defined to be crisp, warm, and slightly playful (with signature phrases like “Hey you”). Then, we structured a full productized service stack, Starter, Pro, Studio, and Signature tiers, each with its own automated post and caption creation pipeline. Canva is integrated into the backend to keep everything running with minimal input. The result: a friendly, scalable brand that delivers studio-quality visuals, fast, fun, and on-brand every time.
More Works
HeyHue Brand Identity
A bright, joyful brand built to make social media feel effortless and be effortless.
Branding
Social Media
Introduction
HeyHue is a subscription-based creative service for founders and small brands who want to look polished online without spending hours designing every post from scratch.
Social Media Made Effortless
We built the full HeyHue brand from the ground up, including its name, visual identity, brand voice, subscription packaging, and automated content system. From the smiley “ü” in the logo to the soft curves and vibrant palette, everything was designed to evoke a warm, empowering, and easy-to-use feel. It’s a brand made to work at scale through templates, AI-assisted design, and clear content tiers without ever feeling generic.
Credits
Role: Creative Director & Strategist
Client: HeyHue
The Problem
Social media content creation is overwhelming for most small brands.
They either waste hours trying to design visuals themselves or pay too much for bespoke work that isn’t sustainable. The challenge was to create a brand that appeared custom-made, yet could be automated. One that felt personal, but could be scaled and delegated. The system had to be both joyful and practical, with brand elements and workflows that could flex across hundreds of posts, styles, and clients.
The Solution
We designed a visual identity centered on bold color usage and flow.
The tone of voice was defined to be crisp, warm, and slightly playful (with signature phrases like “Hey you”). Then, we structured a full productized service stack, Starter, Pro, Studio, and Signature tiers, each with its own automated post and caption creation pipeline. Canva is integrated into the backend to keep everything running with minimal input. The result: a friendly, scalable brand that delivers studio-quality visuals, fast, fun, and on-brand every time.
More Works
HeyHue Brand Identity
A bright, joyful brand built to make social media feel effortless and be effortless.
Branding
Social Media
Introduction
HeyHue is a subscription-based creative service for founders and small brands who want to look polished online without spending hours designing every post from scratch.
Social Media Made Effortless
We built the full HeyHue brand from the ground up, including its name, visual identity, brand voice, subscription packaging, and automated content system. From the smiley “ü” in the logo to the soft curves and vibrant palette, everything was designed to evoke a warm, empowering, and easy-to-use feel. It’s a brand made to work at scale through templates, AI-assisted design, and clear content tiers without ever feeling generic.
Credits
Role: Creative Director & Strategist
Client: HeyHue
The Problem
Social media content creation is overwhelming for most small brands.
They either waste hours trying to design visuals themselves or pay too much for bespoke work that isn’t sustainable. The challenge was to create a brand that appeared custom-made, yet could be automated. One that felt personal, but could be scaled and delegated. The system had to be both joyful and practical, with brand elements and workflows that could flex across hundreds of posts, styles, and clients.
The Solution
We designed a visual identity centered on bold color usage and flow.
The tone of voice was defined to be crisp, warm, and slightly playful (with signature phrases like “Hey you”). Then, we structured a full productized service stack, Starter, Pro, Studio, and Signature tiers, each with its own automated post and caption creation pipeline. Canva is integrated into the backend to keep everything running with minimal input. The result: a friendly, scalable brand that delivers studio-quality visuals, fast, fun, and on-brand every time.
More Works