Annabelle Sparkling Wine
A playful Why Not Moments photoshoot
Creative Direction
Social Media Content
Introduction
The Annabelle Sparkling Wine campaign, titled Why Not?, positions the drink not as something reserved for milestones, but as the perfect spark for spontaneous, feel-good moments.
Why Not Moments
The project refreshes the brand’s visual world with bright color-blocking, casual elegance, and a dose of cheeky charm. Anchored in the insight that joy doesn’t need an excuse, the campaign speaks to women who choose to celebrate because they can, in denim, in daylight, in their own damn way.
Credits
Role: Creative Director
Agency: Limbik & Hatch Communications
Photographer: Riehan Bakkes
Stylist: Kirsten Lipschitz
The Problem
Annabelle’s positioning as a sparkling wine was too closely tied to traditional ideas of luxury and special occasions.
This limited its relevance for modern, everyday consumers - especially younger women - who are rewriting the rules on when and why to raise a glass. The brand needed a fresh identity and campaign that would resonate with this evolving audience.
The Solution
We created a bold, contemporary visual identity and campaign system that reframes celebration as an attitude, not an occasion.
Through carefully styled lifestyle shoots, dynamic typography, and the versatile “Why Not?” tagline, the brand now exudes energy and permission, permission to live a little louder, smile a little wider, and toast to absolutely nothing at all. The design is confident but not pretentious, accessible yet elevated, just like the women it’s made for.
More Works
Annabelle Sparkling Wine
A playful Why Not Moments photoshoot
Creative Direction
Social Media Content
Introduction
The Annabelle Sparkling Wine campaign, titled Why Not?, positions the drink not as something reserved for milestones, but as the perfect spark for spontaneous, feel-good moments.
Why Not Moments
The project refreshes the brand’s visual world with bright color-blocking, casual elegance, and a dose of cheeky charm. Anchored in the insight that joy doesn’t need an excuse, the campaign speaks to women who choose to celebrate because they can, in denim, in daylight, in their own damn way.
Credits
Role: Creative Director
Agency: Limbik & Hatch Communications
Photographer: Riehan Bakkes
Stylist: Kirsten Lipschitz
The Problem
Annabelle’s positioning as a sparkling wine was too closely tied to traditional ideas of luxury and special occasions.
This limited its relevance for modern, everyday consumers - especially younger women - who are rewriting the rules on when and why to raise a glass. The brand needed a fresh identity and campaign that would resonate with this evolving audience.
The Solution
We created a bold, contemporary visual identity and campaign system that reframes celebration as an attitude, not an occasion.
Through carefully styled lifestyle shoots, dynamic typography, and the versatile “Why Not?” tagline, the brand now exudes energy and permission, permission to live a little louder, smile a little wider, and toast to absolutely nothing at all. The design is confident but not pretentious, accessible yet elevated, just like the women it’s made for.
More Works
Annabelle Sparkling Wine
A playful Why Not Moments photoshoot
Creative Direction
Social Media Content
Introduction
The Annabelle Sparkling Wine campaign, titled Why Not?, positions the drink not as something reserved for milestones, but as the perfect spark for spontaneous, feel-good moments.
Why Not Moments
The project refreshes the brand’s visual world with bright color-blocking, casual elegance, and a dose of cheeky charm. Anchored in the insight that joy doesn’t need an excuse, the campaign speaks to women who choose to celebrate because they can, in denim, in daylight, in their own damn way.
Credits
Role: Creative Director
Agency: Limbik & Hatch Communications
Photographer: Riehan Bakkes
Stylist: Kirsten Lipschitz
The Problem
Annabelle’s positioning as a sparkling wine was too closely tied to traditional ideas of luxury and special occasions.
This limited its relevance for modern, everyday consumers - especially younger women - who are rewriting the rules on when and why to raise a glass. The brand needed a fresh identity and campaign that would resonate with this evolving audience.
The Solution
We created a bold, contemporary visual identity and campaign system that reframes celebration as an attitude, not an occasion.
Through carefully styled lifestyle shoots, dynamic typography, and the versatile “Why Not?” tagline, the brand now exudes energy and permission, permission to live a little louder, smile a little wider, and toast to absolutely nothing at all. The design is confident but not pretentious, accessible yet elevated, just like the women it’s made for.
More Works